![]() ![]() Gamefam's Bakugan Roblox integration saw 1.5 billion global engagements on the platform. ![]() Via Fortnite, it has developed maps such as Epic Games: Legends Landing, Samsung: Mystic Mayhem, and Epic Games: Shortnitemares. Its Minecraft offerings include Minecraft Central and OPBlocks. The studio's Roblox library includes Sonic Speed Simulator, Festival Tycoon, and Deathfun. Since its establishment in 2019, the firm has worked with companies such as Sega, Hot Wheels, and the NFL, collaborating on Roblox concerts, Mincecraft games, and, more recently, Fortnite creative mode maps. sat down with Gamefam CEO Joe Ferencz and Matthew Zanazzo, head of the company's Fortnite team, to understand the ins and outs on building branded experiences within popular games, rather than as standalone products. This has opened a new opportunity for brands to partner with developers to advertise on the platform. In March, Epic Games released its Unreal Editor for Fortnite, which allows users to design, develop, and publish games/experiences directly into Fortnite. They host musical concerts, marketing activations, and interactive experiences designed to advertise all manner of brands and movies. With the proliferation of online games, some titles have been positioning themselves more as platforms, such as Roblox, Minecraft, and Fortnite. Sign up for the GI Daily here to get the biggest news straight to your inbox
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